Advertising built
for AI agents
People now ask ChatGPT, Claude, Gemini or Perplexity before they buy. The assistant reads the web and answers. We put your brand's facts on the pages it reads.
Your brand has two audiences: humans and AI agents.
People look at a page. Agents skip the layout, drop the scripts and images, and keep only the text. That text is what their answer is built from.
People
See the article with a normal display banner in the ad slot: image, logo, slogan, button. Most advertising is made for them.
AI agents
Get the same URL as plain text. In the same slot, instead of the banner, they read a labeled block of facts with a source.
Rates have moved again this month, and the gap between banks is wider than it looks…
Here's how the main options compare…
The ad: a short document of your facts, each with a source.
Where it runs: a text version of a publisher's page, built for agents.
The script on the publisher's CDN that serves the page and adds the ad.
The result: how your AI visibility scores move over time.
For publishers: which agents read which pages.
The answer is built from what the agent reads.
Your facts, inside the answer.
A customer asks. The assistant goes out and reads a handful of pages. If one of them carries your sourced, labeled facts, that's what it can quote back.
- Disclosed as sponsored by the agent itself
- Every fact points to your own site
- The agent alone decides whether to use and cite it
source: northwind.gr/facts · sponsored, disclosed by the agent
Illustration. Northwind Bank is a fictional brand.
Bot traffic has overtaken humans.
Bots passed half of all web traffic in 2024 and are projected to reach 54% in 2026. A growing share of them are AI agents reading on someone's behalf, yet most advertising still speaks only to the other 46%.
Data: NP Digital. Original chart: Sara Fischer, Axios. Redrawn by Cloudevo.
Five steps, repeated every month.
We find out what AI says about you, write an ad that closes the gap, place it where agents read, and measure again.
01Brand brief
How you want to be described, taken from your campaigns, products and positioning.
02Visibility audit
How the AIs actually describe you today, scored question by question.
03Agent Ad
The ad, written for the gaps, plus the Agent Pages it runs on.
04Serving
Added in real time, on the publisher's own domain, only for verified agents.
05Outcomes
We re-run the audit, see what moved, and tune next month's ad.
How you want to show up, and how you actually do.
We start from the story you already pay to tell: who you're talking to, what you stand for, and which facts you can prove.
Households watching their bills
Families and couples who check every bill, want predictable costs, and will switch if it's easy and the saving is real.
We ask the main AI engines your customers' questions, many times over, and grade each answer on Visibility, Favorability and Accuracy, pillar by pillar.
We also log every site the AIs cite about you, so you can see how much of your story comes from sources you don't control.
Your facts, in the format agents read.
Your facts, in the banner's slot.
A short reference document of your facts, each linked to a source on your own site. It sits inside the article, in the same slot a display banner would use, and its label says it's sponsored, so an agent can tell it apart from the journalism.
- Served as markdown or simple HTML, whichever the agent asks for
- Runs on Agent Pages: the publisher's article as clean text, with the ad in the same slot people see a banner
- Comes with a readable PDF for your review and sign-off
- Change a fact and every page serving the ad updates within minutes
Helios Energy is a fictional example brand.
How the ad gets there.
One small script. Zero CMS changes.
Cloudevo Edge runs on the publisher's CDN. It routes verified agents to the Agent Page and adds the ad at request time. Placement is by topic, with audience targeting available.
- The publisher chooses which agents are included and can change the list any time
- Googlebot, Bingbot and other search crawlers are never rerouted, so rankings stay as they are
- No changes to the publisher's CMS or editorial workflow
An agent arrives
ChatGPT-User, Claude-User, Perplexity-User and others on the approved list, each checked against the IP ranges its AI company publishes.
The publisher's CDN checks it
Cloudevo Edge matches the request against the list the publisher controls.
Convert and add
Fetches the article, turns it into clean text and places the approved ad in the ad slot.
Served on the publisher's domain
Same URL. The agent never sees another domain.
Measure, adjust, repeat.
Every read is logged.
Which agent, which page, when. Each month we re-run the audit on the campaign's focus and check whether the scores moved.
- Reads broken down by agent, publisher and topic
- Visibility, Favorability and Accuracy against your baseline
- Copy and placement adjusted as results come in
- A change counts only when it holds across repeated runs, not when one answer happens to look better
Close the gap between your story and the AI's.
The audit hands you a specific, scored gap. Agent Ads are built to close it. These three come up most.
Visibility
You don't come up. Agents answer questions in your category and competitors take the space.Fix → put your facts on the pages agents read when they research your category.
Favorability
Someone else tells your story, from reviews, forums and articles you don't control.Fix → give agents a current, attributed statement of what you offer and stand for.
Accuracy
AI gets your facts wrong. Prices, fees and specs change, and agents repeat the old version.Fix → publish current, sourced facts and watch Accuracy move in the next report.
Agent traffic is inventory.
- New revenue from traffic that earns nothing today. AI agents already read your articles all day.
- One system serves the page, adds the ad and handles the reporting.
- Search stays exactly as it is. Crawlers keep their current path.
- Existing agent tolls still apply. If you charge agents for access, you still do.
- Your domain, your control. You keep the URL and choose the sections and the agents.
Send us a week of server or CDN logs. We'll show which AI agents read which sections, and what that inventory could be worth.
The green rows are the inventory: an agent opening your page because someone asked a question right now.
Labeled, attributed, built from facts.
Labeled
The block is labeled as sponsored and names who it's from. It never poses as editorial.
Sourced
Every fact points to a page on the brand's own site that says the same thing.
No hidden prompts
Nothing that tells the agent what to recommend or what to ignore.
Approved
The brand signs off every version. The publisher signs off every section.
Serve your brand's facts to AI agents.
Start with an AI visibility audit. It shows what the AIs say about you today, and it's useful before you run a single Agent Ad.
Book your audit ↗