Introducing the COVID-19 Marketing Response Plan
Cloudevo has developed a COVID-19 Marketing Response Plan to help companies pivot their messaging to talk to people while they’re ‘stuck’ at home. Here’s what’s included:
01.Digital Strategy Audit
The world is a different place today, and every part of your digital strategy needs to adapt.
We begin by documenting what questions, concerns or uncertainty consumers and potential customers have with regard to your business, and then audit your products/services to find opportunities in the market.
We then look at what assets you have in play, what campaigns are working (and which are not), and which audiences are most responsive (ie buying) right now, and develop a digital strategy designed to achieve maximum performance in this unique world we find ourselves in.
02.Brand Messaging Workshop
With so many people ‘stuck’ at home, your messaging needs to change to talk to what they’re experiencing RIGHT NOW.
With that in mind, we will give you a ‘new’ brand message that you can use across all of your sales and marketing.
With the new messaging in place, we will help you update all of your digital assets (ads, emails, imagery etc) accordingly – if we need to create new assets (landing pages, sales funnels etc) we will help you do it.
We’ll then use our Fluid Approach to Growth Marketing to roll this out quickly, and test offers, test audiences, and move FAST to find out what’s working so we can scale it up.
How fast can you pivot?
With most of the population stuck at home, you need to change your marketing and message to talk to what people are experiencing right now. We can help you make it happen FAST with our COVID-19 Marketing Response Plan.