The demand’s been so high that even Amazon had to pause all non-essential deliveries.
And even though restrictions are slowly being lifted, we’re still quite some time away before things go back to ‘normal’.
What does that all mean?
Ecommerce has hit a tipping point and there’s no going back.
We all knew this was coming, just not this fast. But especially in the retail and food industries, now’s the time to invest in eCommerce capabilities.
So if you’re thinking about moving a greater proportion of your budget to ecommerce, here are some ways to find out where to invest:
1. Use Google Trends to see how search intent is changing
Google Trends shows you how search volume changes over time, with a score of 100 representing the highest number of searches for that period.
Quick tip: When you’re doing the research, include your main product categories by themselves, then also add these words as well:
You might be surprised with what you find.
2. Use the Facebook Ads library to see what the biggest companies in your market are doing
Scaling ecommerce through Facebook Ads is all about having the right offer so seeing what offers your competitors are running using the Facebook Ads Library will give you insight into what’s working now.
You can see all of Rebel Sport’s Facebook Ads here.
The best part is that you can sort them by Impressions (ie which ads have been shown the most) so you can see the products and messaging which are breaking through.
3. Use SEMRush to see what keywords your competitors are targeting on Search
Where Facebook shows you what ads your competitors are running through their Facebook Ads Library, Google doesn’t.
Instead, you can use SEMRush to see their estimated spend on Google Ads, the keywords they’re spending the most on, and what they’re saying in their ads.
4. Speak with your customers
This is by far the best way to find trends in your market.
For one client in the food space, they found their customers wanted to buy their food but wanted essential items at a more reasonable price (rather than their more premium options).
With that information in hand, we worked with them to develop packages that put together a number of different products into a cost-effective bundle they can promote to their current customers and to the market at large.
Over the last 8 weeks we’ve been helping a number of companies move quickly to ecommerce (because for them it’s the only way they can actually drive revenue right now).
If that’s where you’re at as well, get in touch and let’s see how we can help you make it happen.